MASTER YOUR BRAND LIKE JUNG v MATT

WELCOME
TO OUR
BRAND CLASS

We´re excited to have you here.

Now it´s time to get into position, roll up your sleeves and start learning. Enjoy the ride.

3

Classes

19

Sections

30+

Years of branding excellence

THIS IS ONLY THE BEGINNING

BUILD. AMPLIFY. MEASURE.

Our first courses introduce you to proven techniques for building a solid brand foundation, how to make media work for you and the principles of brand tracking. Brought to you by experts of Jung von Matt and our research partners Appinio.

THIS IS ONLY THE BEGINNING

Our courses are concise, actionable and client-tested to help you tackle your brand challenges. What matters most? Business outcomes. That’s why the Brand Class teaches client-tested insights and approaches that bring your brand to the next level.

1. BRAND FOUNDATION

5 sections • 147 minutes • 3 documents 
Gain an overview of how a brand drives business value and how to build a strong foundation. Learn key concepts for shaping your brand identity, plus strategic insights and clarity on common misconceptions.
Instructor
Kai Lentering
Strategy Director at Jung von Matt START
Write your awesome label here.

1. BRAND FOUNDATION

23 courses • 45 videos • 8 documents 
Gain an overview of how a brand drives business value and how to build a strong foundation. Learn key concepts for shaping your brand identity, plus strategic insights and clarity on common misconceptions.
Instructor
Kai Lentering
Strategy Director at Jung von Matt
Write your awesome label here.

2. MEDIA FOR BRAND

10 sections • 39 minutes • 1 document 
With this 10-point roadmap provides a tried-and-tested guide to align media activities in a data-driven, strategic, and targeted manner—for maximum impact, efficient use of resources, and sustainable brand success.
Instructor
Alexander Kraft
Managing Director at Jung von Matt IMPACT
Write your awesome label here.

2. MEDIA FOR BRAND

13 courses • 45 videos • 8 documents 
With this 10-point roadmap provides a tried-and-tested guide to align media activities in a data-driven, strategic, and targeted manner—for maximum impact, efficient use of resources, and sustainable brand success.
Instructor
Alexander Kraft
Managing Director at Jung von Matt
Write your awesome label here.

3. BRAND TRACKING

4 sections • 70 minutes • 1 document 
This masterclass is designed to provide a comprehensive understanding of Mental Availability, a powerful framework for brand growth, with strategic insights and actionable takeaway.
Instructor
Houssein Al Malla
Senior Research Consultant at Appinio
Write your awesome label here.

3. BRAND TRACKING

6 courses • 45 videos • 8 documents 
This masterclass is designed to provide a comprehensive understanding of Mental Availability, a powerful framework for brand growth, with strategic insights and actionable takeaway.
Instructor
Houssein Al Malla
Senior Research Consultant at Appinio
Write your awesome label here.

WHO IS IT FOR?

MARKETERS

  • You know everything about marketing but little about brand building
  • You want to fix your brand and need the know-how to do it
  • You’re stuck with branding challenges and need fresh perspectives

FOUNDERS

  • You are building a strong business, and that calls for an equally strong brand.
  • You want to think brand from the start but don’t know where to start.
  • You want to learn the branding ABC for your MVP

ENTREPRENEUR

  • Your tired of wannabe experts on LinkedIn and want real branding expertise
  • You reached the glass ceiling of your performance marketing approach
  • You want to learn the branding ABC for your MVP

ENTHUSIASTS

  • You want to understand how market leaders build brands
  • You can´t sleep because brand, strategy and media keep you up at night
  • You believe in the future of brand building

DON'T MISS OUT

WE’RE JUST GETTING STARTED

More Brand Classes. More experts. Programs tailored to your brand and marketing needs. And while we are growing our platform and offerings, we’ll bring the community closer together with exclusive networking events. Stay tuned.
Sign Up to get news about new classes & courses.
You are officially on the inside. We will be in touch.

WE’RE JUST GETTING STARTED

More Brand Classes. More experts. Programs tailored to your brand and marketing needs. And while we are growing our platform and offerings, we’ll bring the community closer together with exclusive networking events. Stay tuned.

Sign Up to get news about new classes & courses.

You are officially on the inside. We will be in touch.

FREQUENTLY
ASKED QUESTIONS

FREQUENTLY
ASKED QUESTIONS

What exactly do I get?

Three expert‑led on‑demand courses (Brand Foundation, Media for Brand, Brand Intelligence), downloadable assets per course, and 12‑month access. Any new releases added during your 12‑month access are included and optional to explore.

Is this a subscription?

No. It’s a one‑time purchase that gives you 12‑month access from your purchase date.

How long is the content?

About ~3 hours total, split into short, chapterized videos so you can learn at your own pace.

Are there tests, homework, or grading?

No. This is self‑paced learning with no exams, grading, or individual assessments.

Do I receive a certificate?

We don’t issue certificates or badges. On request, we can provide a participation confirmation. It’s not an academic credential and isn’t tied to assessments.

Will new content be added?

We plan to grow the offer over time. Any releases added during your 12‑month access are included and optional to explore. We don’t promise a specific release cadence.

Are there live workshops or networking events?

Live sessions are not part of this program. We will occasionally host optional community/networking events; scheduling and format may vary (e.g., talks, panels, peer meetups). These are separate from the curriculum and not tied to assessments or completion.

How do I get access after purchase?

Checkout with Card (Stripe). Your account is created at checkout; you’ll be redirected to the Program Hub and can start immediately. Later, use Sign in to resume.

What does it cost?

€199 (incl. 19% VAT). A VAT invoice is provided after purchase.

Which payment methods do you accept?

Payment is only possible by card (Stripe). VAT is shown at checkout; invoices are issued automatically after purchase.

Who is this for?

Brand and marketing professionals, founders, startup teams, and business leaders who want learn what it takes to build, amplify, and measure their brand.

What languages are supported?

Courses are delivered in English.

Can I download the videos?

No. Videos are streaming‑only. Downloads (such as articles, presentations, templates, checklists) are provided per course.

Can my team buy multiple seats?

Yes, you can. For multiple seats we can provide bulk access. Pls contact brandclass@jvm.com

FREQUENTLY
ASKED QUESTIONS

What exactly do I get?

Three expert‑led on‑demand courses (Brand Foundation, Media for Brand, Brand Intelligence), downloadable assets per course, and 12‑month access. Any new releases added during your 12‑month access are included and optional to explore.

Is this a subscription?

No. It’s a one‑time purchase that gives you 12‑month access from your purchase date.

How long is the content?

About ~3 hours total, split into short, chapterized videos so you can learn at your own pace.

Are there tests, homework, or grading?

No. This is self‑paced learning with no exams, grading, or individual assessments.

Do I receive a certificate?

We don’t issue certificates or badges. On request, we can provide a participation confirmation. It’s not an academic credential and isn’t tied to assessments.

Will new content be added?

We plan to grow the offer over time. Any releases added during your 12‑month access are included and optional to explore. We don’t promise a specific release cadence.

Are there live workshops or networking events?

Live sessions are not part of this program. We will occasionally host optional community/networking events; scheduling and format may vary (e.g., talks, panels, peer meetups). These are separate from the curriculum and not tied to assessments or completion.

How do I get access after purchase?

Checkout with Card (Stripe). Your account is created at checkout; you’ll be redirected to the Program Hub and can start immediately. Later, use Sign in to resume.

What does it cost?

€199 (incl. 19% VAT). A VAT invoice is provided after purchase.

Which payment methods do you accept?

Payment is only possible by card (Stripe). VAT is shown at checkout; invoices are issued automatically after purchase.

Who is this for?

Brand and marketing professionals, founders, startup teams, and business leaders who want learn what it takes to build, amplify, and measure their brand.

What languages are supported?

Courses are delivered in English.

Can I download the videos?

No. Videos are streaming‑only. Downloads (such as articles, presentations, templates, checklists) are provided per course.

Can my team buy multiple seats?

Yes, you can. For multiple seats we can provide bulk access. Pls contact brandclass@jvm.com

FAQS

What exactly do I get?

Three expert‑led on‑demand courses (Brand Foundation, Media for Brand, Brand Intelligence), downloadable assets per course, and 12‑month access. Any new releases added during your 12‑month access are included and optional to explore.

Is this a subscription?

No. It’s a one‑time purchase that gives you 12‑month access from your purchase date.

How long is the content?

About ~3 hours total, split into short, chapterized videos so you can learn at your own pace.

Are there tests, homework, or grading?

No. This is self‑paced learning with no exams, grading, or individual assessments.

Do I receive a certificate?

We don’t issue certificates or badges. On request, we can provide a participation confirmation. It’s not an academic credential and isn’t tied to assessments.

Will new content be added?

We plan to grow the offer over time. Any releases added during your 12‑month access are included and optional to explore. We don’t promise a specific release cadence.

Are there live workshops or networking events?

Live sessions are not part of this program. We will occasionally host optional community/networking events; scheduling and format may vary (e.g., talks, panels, peer meetups). These are separate from the curriculum and not tied to assessments or completion.

How do I get access after purchase?

Checkout with Card (Stripe). Your account is created at checkout; you’ll be redirected to the Program Hub and can start immediately. Later, use Sign in to resume.

What does it cost?

€199 (incl. 19% VAT). A VAT invoice is provided after purchase.

Which payment methods do you accept?

Payment is only possible by card (Stripe). VAT is shown at checkout; invoices are issued automatically after purchase.

Who is this for?

Brand and marketing professionals, founders, startup teams, and business leaders who want learn what it takes to build, amplify, and measure their brand.

What languages are supported?

Courses are delivered in English.

Can I download the videos?

No. Videos are streaming‑only. Downloads (such as articles, presentations, templates, checklists) are provided per course.

Can my team buy multiple seats?

Yes, you can. For multiple seats we can provide bulk access. Pls contact brandclass@jvm.com